Concepedia

Renée Bunnell

RB

1

Publications

134

Citations

1

H-Index

2018

Active since

Renée Bunnell is an author specializing in content analysis, consumer behavior, and interactive marketing.

Top concepts

ArtsMarketingJournalismManagementAdvertisingText MiningCommunicationMedia EffectsMedia StudiesContent Analysis

Publications per year

2018–2018

1

Publications

1

Extracting Features of Entertainment Products: A Guided Latent Dirichlet Allocation Approach Informed by the Psychology of Media Consumption

Olivier Toubia, Garud Iyengar, Renée Bunnell et al. · Journal of Marketing Research · 2018 · 134 citations · Full text

Positive Psychology Literature, Entertainment Marketing, Digital Marketing +28

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