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Renée Bunnell

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Renée Bunnell

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About

Renée Bunnell is an author specializing in content analysis, consumer behavior, and interactive marketing.

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Arts

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Renée Bunnell

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1

Publications

134

Citations

1

H-Index

YearCitations

Extracting Features of Entertainment Products: A Guided Latent Dirichlet Allocation Approach Informed by the Psychology of Media Consumption

Olivier Toubia, Garud Iyengar, Renée Bunnell,

Journal of Marketing Research

2018

134

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