Concepedia

So-Eun Park

SP

Statistics

Publications

1

Citations

41

H-Index

1

Active since

2012

Affiliations

University of California, Berkeley(Current)

So-Eun Park is an author at University of California, Berkeley specializing in customer satisfaction, consumer uncertainty, and business.

Top concepts

BusinessMarketingManagementSocial InfluenceConsumer BehaviorConsumer ResearchMarketing AnalyticsConsumer UncertaintyCustomer SatisfactionInteractive Marketing

Publications per year

2012–2012

1

Publications

1

Customer Influence Value and Purchase Acceleration in New Product Diffusion

Teck‐Hua Ho, Shan Li, So-Eun Park et al. · Marketing Science · 2012 · 41 citations

Marketing Analytics, Customer Satisfaction, Consumer Uncertainty +16

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