Concepedia

Laura Cousens

LC

14

Publications

500

Citations

13

H-Index

1996

Active since

Affiliations

Brock University(Current)

University of Alberta

University of the Fraser Valley

De Montfort University

Laura Cousens is an author at Brock University specializing in management, community engagement, and community development.

Top concepts

ManagementBusinessCommunity EngagementCommunity DevelopmentArtsSociologySports MarketingSocial Network AnalysisCommunicationSocial Sciences

Publications per year

1996–2017

14

Publications

14

Field-Level Change: The Case of North American Major League Professional Sport

Laura Cousens, Trevor Slack · Journal of Sport Management · 2005 · 85 citations

Globalization Of Sport, Organizational Behavior, Field-level Change +18

Beyond Sponsorship: Re-Framing Corporate-Sport Relationships

Laura Cousens, Kathy Babiak, Cheri L. Bradish · Sport Management Review · 2006 · 67 citations

Sports Sponsorship, Globalization Of Sport, Media Studies +16

Look Who’s Linked With Whom: A Case Study of One Community Basketball Network

Joanne C. MacLean, Laura Cousens, Martha Barnes · Journal of Sport Management · 2011 · 47 citations

Network Analysis, Communication, Sport Organizations +20

Adopting A Relationship Marketing Paradigm: The Case of the National Basketball Association

Laura Cousens, Kathy Babiak, Trevor Slack · International Journal of Sports Marketing and Sponsorship · 2001 · 43 citations

Relationship Marketing, Customer Satisfaction, Organizational Communication +11

Using Sport Sponsorship to Penetrate Local Markets: The Case of the Fast Food Industry

Laura Cousens, Trevor Slack · Journal of Sport Management · 1996 · 39 citations

Sports Sponsorship, Sport Sponsorship, Local Markets +17

Rows per page

1–5 of 14