Estela Díaz

Tell me your story and I will tell you who you are: Persona perspective in sustainable consumption

Naz Onel, Avinandan Mukherjee, Nicole Bieak Kreidler et al. · Psychology and Marketing · 2018 · 34 citations

Holistic Nature, Sustainable Consumption, Granular Identification +23

Designed to Be Noticed: A Reconceptualization of Carbon Food Labels as Warning Labels

Isabel Carrero Bosch, Carmen Valor, Estela Díaz et al. · Sustainability · 2021 · 27 citations · Full text

Warning Label Literature, Consumer Study, Consumer Research +24

Forty-five years of research on vegetarianism and veganism: A systematic and comprehensive literature review of quantitative studies

Gelareh Salehi, Estela Díaz, Raquel Redondo Palomo · Heliyon · 2023 · 27 citations · Full text

Animal Humanness, Animal Use, and Intention to Become Ethical Vegetarian or Ethical Vegan

Estela Díaz · Anthrozoös · 2016 · 17 citations

The Discourse of the Consumer Resistance Movement

Carmen Valor, Estela Díaz, Amparo Merino de Diego · Journal of Macromarketing · 2016 · 17 citations

Consumer Resistance Movement, Consumer Research, Political Polarization +20