Ren Mu is an author at Qinghai University specializing in consumer research, customer satisfaction, and service quality.
Top concepts
BusinessMarketingManagementSocial MediaCommunicationService QualityConsumer ResearchCustomer SatisfactionInteractive MarketingStructural Equation Modeling
Publications per year
2018–2018
1
1
The impact of perceived online service quality on swift<i>guanxi</i>
Si Shi, Ren Mu, Lin Lin et al. · Internet Research · 2018 · 70 citations
Customer Satisfaction, Service Convenience, Online Service Quality +14
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