Mukun Cao

Explaining consumer satisfaction of services: The role of innovativeness and emotion in an electronic mediated environment

Hua Dai, Xin Luo, Qinyu Liao et al. · Decision Support Systems · 2014 · 101 citations

Customer Satisfaction, Consumer Satisfaction, Interactive Marketing +12

Automated negotiation for e-commerce decision making: A goal deliberated agent architecture for multi-strategy selection

Mukun Cao, Xudong Luo, Xin Xing Luo et al. · Decision Support Systems · 2015 · 92 citations

Negotiation, Agent Decision-making, Negotiation Theory +15

The effects of network externalities and herding on user satisfaction with mobile social apps

Hong Hong, Mukun Cao, G. Alan Wang · Journal of electronic commerce research · 2017 · 43 citations

Interactive Content, Mobile Interaction, Digital Marketing +34

A Portfolio Strategy Design for Human-Computer Negotiations in e-Retail

Mukun Cao, Qing Hu, Melody Y. Kiang et al. · International Journal of Electronic Commerce · 2020 · 23 citations

Modeling and prediction of human negotiation behavior in human-computer negotiation

Mukun Cao, G. Alan Wang, Melody Y. Kiang · Electronic Commerce Research and Applications · 2021 · 13 citations

Negotiation, Behavioral Sciences, Human Negotiation Behavior +12