Saifeddin Alimamy

I want it my way! The effect of perceptions of personalization through augmented reality and online shopping on customer intentions to co-create value

Saifeddin Alimamy, Juergen Gnoth · Computers in Human Behavior · 2021 · 145 citations

Customer Experience, Customer Satisfaction, Engineering +16

Do ethics drive value co-creation on digital sharing economy platforms?

Waqar Nadeem, Saifeddin Alimamy · Journal of Retailing and Consumer Services · 2020 · 83 citations

Value Theory, Business, Management +8

Is this real? Cocreation of value through authentic experiential augmented reality: the mediating effect of perceived ethics and customer engagement

Saifeddin Alimamy, Waqar Nadeem · Information Technology and People · 2021 · 66 citations

Service Provider, Customer Satisfaction, Customer Experience +27

Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next‐generation experiences with reality‐enhancing technologies

Tim Hilken, Debbie Keeling, Mathew Chylinski et al. · Psychology and Marketing · 2022 · 66 citations · Full text

New Technologies, Digital Marketing, Emerging Media +23

I will be with you Alexa! The impact of intelligent virtual assistant's authenticity and personalization on user reusage intentions

Saifeddin Alimamy, Mohammad Amin Kuhail · Computers in Human Behavior · 2023 · 57 citations

Intelligent Virtual Assistant, Engineering, Human Agent Interaction +12