1
Publications
18
Citations
1
H-Index
2020
Active since
Xuan Lam HOANG is an author specializing in brand equity, customer satisfaction, and brand awareness.
Top concepts
BusinessMarketingManagementBrand EquityBrand AwarenessConsumer BehaviorConsumer ResearchPurchase IntentionCustomer SatisfactionCorporate Social Responsibility
Publications per year
2020–2020
1
1
The Moderating Role of CSR Associations on the Link between Brand Awareness and Purchase Intention
Xuan Lam HOANG, Thi Kim Chi Nguyen, Hoang Mai LY et al. · Journal of Asian Finance Economics and Business · 2020 · 18 citations · Full text
Customer Satisfaction, Socially Responsible Product, Brand Equity +14
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