Concepedia

Sreekumar R. Bhaskaran

SR

12

Publications

998

Citations

11

H-Index

2005

Active since

Affiliations

Southern Methodist University(Current)

The University of Texas at Austin

University of California San Diego

Georgia Institute of Technology

Sreekumar R. Bhaskaran is an author at Southern Methodist University specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchBusiness StrategyNew Product DevelopmentDesignEconomicsInnovationConsumer Uncertainty

Publications per year

2005–2021

12

Publications

12

Effort, Revenue, and Cost Sharing Mechanisms for Collaborative New Product Development

Sreekumar R. Bhaskaran, Vish Krishnan · Management Science · 2009 · 457 citations

Collaborative Design, Project Management, Distributed Development +25

Selling and Leasing Strategies for Durable Goods with Complementary Products

Sreekumar R. Bhaskaran, Stephen M. Gilbert · Management Science · 2005 · 137 citations

Consumer Uncertainty, Independent Firm, Consumer Research +17

Implications of Channel Structure for Leasing or Selling Durable Goods

Sreekumar R. Bhaskaran, Stephen M. Gilbert · Marketing Science · 2009 · 83 citations

Consumer Research, Durable Goods Manufacturer, Market Design +17

Managing Technology Selection and Development Risk in Competitive Environments

Sreekumar R. Bhaskaran, Karthik Ramachandran · Production and Operations Management · 2010 · 72 citations

Innovation Evaluation, Innovation Adoption, Development Decisions +23

An Economic Analysis of Customer Co-design

Amit Basu, Sreekumar R. Bhaskaran · Information Systems Research · 2018 · 47 citations

Customer Satisfaction, Consumer Uncertainty, Consumer Research +22

Rows per page

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