Concepedia

Kyunghee Bu

KB

4

Publications

123

Citations

4

H-Index

2009

Active since

Affiliations

Kwangwoon University(Current)

Yonsei University

Kyunghee Bu is an author at Kwangwoon University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchCultureEducationConsumer BehaviorBehavioral Decision MakingArtsTrustEmotion

Publications per year

2009–2015

4

Publications

4

Do VIP programs always work well? The moderating role of loyalty

Dong‐Hoon Kim, Seung‐yon Lee, Kyunghee Bu et al. · Psychology and Marketing · 2009 · 51 citations

Customer Satisfaction, Consumer Uncertainty, Effective Deployment +20

Is the culture–emotion fit always important?

Kyunghee Bu, Dong‐Hoon Kim, Jungmin Son · Journal of Business Research · 2012 · 26 citations

Culture, Cross-cultural Perspective, Cultural Diversity +9

Determinants of visual forms used in print advertising

Kyunghee Bu, Donghoon Kim, Seung-yon Lee · International Journal of Advertising · 2009 · 26 citations

International Marketing, Cross-cultural Advertising, Visual Forms +21

Are consumers in collectivist culture mostly indifferent to sports lesson programs?: A DAQ simulation on the Kano fuzzy model

Kyunghee Bu, Sung Yong Park · Journal of Business Research · 2015 · 20 citations

Behavioral Decision Making, Sports Lesson Programs, Educational Game +11

Rows per page

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