Concepedia

Seung-yon Lee

SL

1

Publications

26

Citations

1

H-Index

2009

Active since

Affiliations

Kwangwoon University(Current)

Seung-yon Lee is an author at Kwangwoon University specializing in brand building, advertising effectiveness, and intercultural marketing.

Top concepts

Publications per year

2009–2009

1

Publications

1

Determinants of visual forms used in print advertising

Kyunghee Bu, Donghoon Kim, Seung-yon Lee · International Journal of Advertising · 2009 · 26 citations

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