Concepedia

Hesty Nurul Utami

HN

2

Publications

64

Citations

2

H-Index

2013

Active since

Affiliations

Padjadjaran University(Current)

Hesty Nurul Utami is an author at Padjadjaran University specializing in business, management, and marketing.

ORCID

Top concepts

Publications per year

2013–2021

2

Publications

2

‘A social justice logic’: how digital commerce enables value co-creation at the bottom of the pyramid

Hesty Nurul Utami, Eleftherios Alamanos, Sharron Kuznesof · Journal of Marketing Management · 2021 · 50 citations · Full text

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Sikap Konsumen terhadap Atribut Produk untuk Mengukur Daya Saing Produk Jeruk

Agriani Hermita Sadeli, Hesty Nurul Utami · TRIKONOMIKA · 2013 · 14 citations · Full text

, , +17

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