Concepedia

Author

Mohamed Eisa AlAnsaari

MODUL University Dubai

Also Known As

Mohamed Eisa AlAnsaari

1

Publications

16

Citations

1

H-Index

15

Concepts

All Affiliations

MODUL University Dubai
ME

About

Mohamed Eisa AlAnsaari is an author at MODUL University Dubai specializing in brand equity, brand authority, and consumer research.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

1

1

16

2

Management

1

1

16

3

International Business

1

1

16

4

Marketing

1

1

16

5

Brand Building

1

1

16

Mohamed Eisa AlAnsaari

×

1

Publications

16

Citations

1

H-Index

YearCitations

Toward more rigorous country brand assessments: the modified country brand strength index

Abdelmounaim Lahrech, Katariina Juusola, Mohamed Eisa AlAnsaari

International Marketing Review

2020

16

Page 1