Concepedia

Larbi Benlafkih

LB

1

Publications

43

Citations

1

H-Index

2011

Active since

Larbi Benlafkih is an author specializing in consumer research, communication neuroscience, and neuroeconomics.

Top concepts

HealthMarketingManagementAdvertisingNeuroscienceNeuroeconomicsConsumer ResearchMarketing StrategyMarketing CommunicationConsumer Decision Making

Publications per year

2011–2011

1

Publications

1

Neuromarketing: Where marketing and neuroscience meet

Zineb Ouazzani Touhami, Larbi Benlafkih, Mohamed Jiddane et al. · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2011 · 43 citations · Full text

Consumer Decision Making, Advertising, Neuroscience Meet +12

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