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Publications
1
Citations
43
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Active since
2011
Zineb Ouazzani Touhami is an author specializing in communication neuroscience, health sciences, and consumer research.
Top concepts
HealthMarketingManagementAdvertisingNeuroscienceNeuroeconomicsConsumer ResearchMarketing StrategyMarketing CommunicationConsumer Decision Making
Publications per year
2011–2011
Neuromarketing: Where marketing and neuroscience meet
Zineb Ouazzani Touhami, Larbi Benlafkih, Mohamed Jiddane et al. · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2011 · 43 citations · Full text
Consumer Decision Making, Advertising, Neuroscience Meet +12
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