Statistics
Publications
4
Citations
134
H-Index
4
Active since
1930
Paul H. Nystrom is an author specializing in marketing strategy, business, and consumer theory.
Publications per year
1930–1952
4
4
Advertising: Theory and Practice
Paul H. Nystrom, C. H. Sandage · Journal of Marketing · 1936 · 80 citations
Marketing: Principles and Methods
Paul H. Nystrom, Charles F. Phillips, Delbert J. Duncan · Journal of Marketing · 1952 · 23 citations
Paul H. Nystrom, P. D. Converse · Journal of Marketing · 1936 · 17 citations
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