Concepedia

P. D. Converse

PD

12

Publications

718

Citations

10

H-Index

1936

Active since

Affiliations

University of Illinois System(Current)

P. D. Converse is an author at University of Illinois System specializing in marketing, consumer research, and management.

Top concepts

Publications per year

1936–1959

12

Publications

12

New Laws of Retail Gravitation

P. D. Converse · Journal of Marketing · 1949 · 267 citations

, , +20

New Laws of Retail Gravitation

P. D. Converse · Journal of Marketing · 1949 · 169 citations

, , +5

The Development of the Science of Marketing—An Exploratory Survey

P. D. Converse · Journal of Marketing · 1945 · 91 citations

, , +20

The Elements of Marketing

Earl S. Fullbrook, P. D. Converse, Harvey W. Huegy · Journal of Marketing · 1947 · 46 citations

, , +3

The Development of the Science of Marketing: An Exploratory Survey

P. D. Converse · Journal of Marketing · 1945 · 45 citations

, , +9

Rows per page

1–5 of 12