Giovanna Piracci

Effect of executional greenwashing on market share of food products: An empirical study on green-coloured packaging

Fabio Boncinelli, Francesca Gerini, Giovanna Piracci et al. · Journal of Cleaner Production · 2023 · 65 citations · Full text

Food Packaging, Green Marketing, Greenwashing +21

Identifying key attributes in sustainable food choices: An analysis using the food values framework

Giovanna Piracci, Leonardo Casini, Caterina Contini et al. · Journal of Cleaner Production · 2023 · 46 citations · Full text

Can blockchain technology strengthen consumer preferences for credence attributes?

Caterina Contini, Fabio Boncinelli, Giovanna Piracci et al. · Agricultural and Food Economics · 2023 · 33 citations · Full text

Consumer Uncertainty, Consumer Research, Revealed Preference +23

Wine consumers' demand for social sustainability labeling: Evidence for the fair labor claim

Giovanna Piracci, Fabio Boncinelli, Leonardo Casini · Applied Economic Perspectives and Policy · 2022 · 32 citations · Full text

Sustainable Consumption, Social Sustainability Labeling, Sustainable Development +20

On the willingness to pay for food sustainability labelling: A meta‐analysis

Giovanna Piracci, Emilia Lamonaca, Fabio Gaetano Santeramo et al. · Agricultural Economics · 2024 · 32 citations · Full text

Sustainable Consumption, Green Marketing, Sustainable Food System +22