Concepedia

Taihoon Cha

TC

Statistics

Publications

5

Citations

164

H-Index

5

Active since

1998

Affiliations

University of Minnesota, Duluth(Current)

Syracuse University

Taihoon Cha is an author at University of Minnesota, Duluth specializing in marketing, business, and relationship marketing.

Publications per year

1998–2011

5

Publications

5

Barriers to the adoption of really‐new products and the role of surrogate buyers

Praveen Aggarwal, Taihoon Cha, David Wilemon · Journal of Consumer Marketing · 1998 · 86 citations

Management, Marketing, Marketing Management +14

Asymmetric price competition and store vs national brand choice

Praveen Aggarwal, Taihoon Cha · Journal of Product & Brand Management · 1998 · 30 citations

Business, Marketing, Marketing Management +13

When Gains Exceed Losses: Attribute Trade-Offs and Prospect Theory

Taihoon Cha, Praveen Aggarwal · ACR North American Advances · 2003 · 17 citations

Business, Decision Sciences, Behavioral Economics +13

How Much Better? The Effect of Tensile Information on Word-of-Mouth Effectiveness

Sung-Youl Jun, Taihoon Cha, Praveen Aggarwal · The Journal of Marketing Theory and Practice · 2011 · 16 citations

Social Sciences, Communication, Marketing +12

Effects of Experience on Enjoyment, Satisfaction, and Revisit Intention : Pine and Gilmore's Experience Economy Perspective

Jihye Park, Taihoon Cha · 2007 · 15 citations

Business, Marketing, Social Psychology +12

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