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Peter Pynta

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Publications

1

Citations

61

H-Index

1

Active since

2014

Affiliations

Swinburne University of Technology(Current)

Peter Pynta is an author at Swinburne University of Technology specializing in content analysis, behavioral sciences, and social computing.

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Publications per year

2014–2014

1

Publications

1

The Power of Social Television: Can Social Media Build Viewer Engagement?

Peter Pynta, Shaun A Seixas, Geoffrey E Nield et al. · Journal of Advertising Research · 2014 · 61 citations · Full text

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