Concepedia

Fernando Paragas

FP

3

Publications

142

Citations

3

H-Index

2014

Active since

Affiliations

University of the Philippines Diliman(Current)

Nanyang Technological University

Fernando Paragas is an author at University of the Philippines Diliman specializing in communication, interactive marketing, and digital marketing.

Top concepts

Publications per year

2014–2016

3

Publications

3

Determinants of mobile consumers' perceived value of location-based advertising and user responses

Trisha T. C. Lin, Fernando Paragas, John Robert Bautista · International Journal of Mobile Communications · 2016 · 59 citations

, , +22

Organizing and reframing technological determinism

Fernando Paragas, Trisha T. C. Lin · New Media & Society · 2014 · 45 citations

, , +22

Developing location-based mobile advertising in Singapore: A socio-technical perspective

Trisha T. C. Lin, Fernando Paragas, Dion Hoe‐Lian Goh et al. · Technological Forecasting and Social Change · 2015 · 38 citations

, , +8

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