Concepedia
Statistics
Publications
1
Citations
39
H-Index
Active since
2013
Yvette Holmes Nelson is an author specializing in marketing management, services marketing, and customer-centric selling.
Publications per year
2013–2013
Testing an Enhanced, Process-Based View of the Sales Process
Christopher R. Plouffe, Yvette Holmes Nelson, Frederik Beuk · Journal of Personal Selling and Sales Management · 2013 · 39 citations
Management, Marketing, Marketing Management +14
1–1 of 1