Concepedia

Siew Leng Leck

SL

Statistics

Publications

1

Citations

17

H-Index

1

Active since

1997

Affiliations

National University of Singapore(Current)

Siew Leng Leck is an author at National University of Singapore specializing in marketing strategy, business, and consumer research.

Top concepts

BusinessMarketingManagementService QualityCustomer ServiceConsumer ResearchMarketing InsightsMarketing StrategyCustomer SatisfactionHospitality Marketing

Publications per year

1997–1997

1

Publications

1

Management of market quality for correspondent banking products

Zeph Yun Chang, Joanne Chan, Siew Leng Leck · International Journal of Bank Marketing · 1997 · 17 citations

Total Quality Management, Customer Satisfaction, Customer Experience +18

1–1 of 1