Concepedia

Author

Paolo Franco

Radboud University NijmegenORCID

Also Known As

Paolo Franco

7

Publications

71

Citations

5

H-Index

24

Concepts

All Affiliations

Radboud University Nijmegen
PF

About

Paolo Franco is an author at Radboud University Nijmegen specializing in brand building, marketing insights, and management.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

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Arts

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25

3

Business

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25

4

Medicine

1

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22

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Geriatrics

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Paolo Franco

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2

Publications

47

Citations

2

H-Index

YearCitations

Object-oriented marketing theory

Paolo Franco, Robin Canniford, Marcus Phipps

Marketing Theory

2022

25

Older consumers and technology: A critical systematic literature review

Paolo Franco

AMS Review

2023

22

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