Concepedia

Jung Ah Lee

JA

Statistics

Publications

2

Citations

359

H-Index

2

Active since

2021

Affiliations

Seoul National University(Current)

Jung Ah Lee is an author at Seoul National University specializing in persuasion, marketing, and marketing management.

ORCID

Publications per year

2021–2022

2

Publications

2

Perceived authenticity of social media influencers: scale development and validation

Jung Ah Lee, Matthew S. Eastin · Journal of Research in Interactive Marketing · 2021 · 281 citations

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Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns

WooJin Kim, Yuhosua Ryoo, So-Young Lee et al. · Journal of Advertising · 2022 · 78 citations

, , +17

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