Saida Sultana

Architecting and Developing Big Data-Driven Innovation (DDI) in the Digital Economy

Saida Sultana, Shahriar Akter, Elias Kyriazis et al. · Journal of Global Information Management · 2021 · 99 citations · Full text

Business, Innovation Management, Management Information Systems +17

Advancing algorithmic bias management capabilities in AI-driven marketing analytics research

Shahriar Akter, Saida Sultana, Marcello M. Mariani et al. · Industrial Marketing Management · 2023 · 68 citations · Full text

Business, Marketing, Marketing Management +15

Theorising Data-Driven Innovation Capabilities to Survive and Thrive in the Digital Economy

Saida Sultana, Shahriar Akter, Elias Kyriazis · Journal of Strategic Marketing · 2022 · 32 citations

Management, Marketing, Marketing Management +17

Tackling the global challenges using data-driven innovations

Shahriar Akter, Saida Sultana, Angappa Gunasekaran et al. · Annals of Operations Research · 2024 · 16 citations · Full text

Business, Data Science, Innovation Management +14