Concepedia

Guei-Hua Huang

GH

2

Publications

77

Citations

2

H-Index

2015

Active since

Affiliations

National Pingtung University(Current)

Guei-Hua Huang is an author at National Pingtung University specializing in business, management, and business strategy.

Top concepts

BusinessManagementEducationMarketingService QualityGeneral BusinessBusiness StrategyConsumer BehaviorConsumer ResearchCommunity Engagement

Publications per year

2015–2022

2

Publications

2

Building long-term partnerships by certificate implementation: a social exchange theory perspective

Hsin Hsin Chang, Yao‐Chuan Tsai, Shuhui Chen et al. · Journal of Business and Industrial Marketing · 2015 · 64 citations

Client-supplier Relationships, Education, Certificate Implementation +20

Too much service? The conceptualization and measurement for restaurant over-service behavior

Lou-Hon Sun, Guei-Hua Huang, Raksmey Sann et al. · Journal of Hospitality and Tourism Management · 2022 · 13 citations

Much Service, Customer Satisfaction, Service Quality +11

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