Shalini Bisani is an author at University of Northampton specializing in brand equity, brand management, and community studies.
Top concepts
BrandingBusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessSocial SciencesBrand ManagementBrand Development
Publications per year
2021–2024
2
2
Legitimacy and inclusivity in place branding
Shalini Bisani, Marcella Daye, Kathleen Mortimer · Annals of Tourism Research · 2024 · 11 citations · Full text
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