Concepedia

Marcella Daye

MD

6

Publications

126

Citations

6

H-Index

2005

Active since

Affiliations

University of Northampton(Current)

Marcella Daye is an author at University of Northampton specializing in business, tourism, and marketing.

Top concepts

BusinessTourismMarketingArtsJournalismManagementBrand EquityMedia StudiesBrand StrategyBrand Awareness

Publications per year

2005–2024

6

Publications

6

CHALLENGES AND PROSPECTS OF DIFFERENTIATING DESTINATION BRANDS: THE CASE OF THE DUTCH CARIBBEAN ISLANDS

Marcella Daye · Journal of Travel & Tourism Marketing · 2010 · 50 citations · Full text

Marketing, Culture, Destination Marketing +15

Exploring local stakeholders’ views on the prospects of China’s Belt & Road Initiative on tourism development in Kazakhstan

Marcella Daye, Ken Charman, Yan Wang et al. · Current Issues in Tourism · 2019 · 28 citations · Full text

Multi-stakeholder perspective on the role of universities in place branding

Shalini Bisani, Marcella Daye, Kathleen Mortimer · Journal of Place Management and Development · 2021 · 14 citations · Full text

Brand Strategy, Social Sciences, Heritage Marketing +26

Mediating tourism - an analysis of the Caribbean holiday experience in the UK national press.

Marcella Daye, David Crouch, Ryan S. Jackson et al. · 2005 · 12 citations

Tourism Management, International Tourism Advertising, Tourism Performance +13

Framing tourist risk in UK press accounts of Hurricane Ivan

Marcella Daye · Place Branding and Public Diplomacy · 2014 · 11 citations

Media Studies, Risk Communication, International Tourism +10

Rows per page

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