Concepedia

Author

James B. McNallen

Also Known As

James B. McNallen, James B. Mcnallen

6

Publications

30

Citations

1

H-Index

9

Concepts

JB

About

James B. McNallen is an author specializing in behavioral sciences, consumer psychology, and consumer decision making.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

1

1

30

2

Behavioral Sciences

1

1

30

3

Marketing

1

1

30

4

Consumer Behavior

1

1

30

5

Consumer Decision Making

1

1

30

James B. McNallen

×

1

Publications

30

Citations

1

H-Index

YearCitations

Psychological Principles of Marketing and Consumer Behavior

James B. McNallen, Steuart Henderson Britt

Journal of Marketing Research

1978

30

Page 1