Concepedia

Donald E. Bruzzone

DE

Statistics

Publications

3

Citations

527

H-Index

3

Active since

1981

Affiliations

Alameda Hospital(Current)

University of California, Berkeley

Donald E. Bruzzone is an author at Alameda Hospital specializing in marketing, advertising psychology, and irritation thresholds.

Publications per year

1981–1985

3

Publications

3

Causes of Irritation in Advertising

David A. Aaker, Donald E. Bruzzone · Journal of Marketing · 1985 · 329 citations

, , +7

Causes of Irritation in Advertising

David A. Aaker, Donald E. Bruzzone · Journal of Marketing · 1985 · 159 citations

, , +7

Viewer Perceptions of Prime-Time Television Advertising

David A. Aaker, Donald E. Bruzzone · Journal of Advertising Research · 1981 · 39 citations

, , +14

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