Concepedia
Statistics
Publications
17
Citations
1.1K
H-Index
Active since
2016
Affiliations
Universidad de Zaragoza(Current)
University of Twente
Carolina Herrando is an author at Universidad de Zaragoza specializing in business, marketing, and consumer behavior.
Publications per year
2016–2022
The Impact of Chatbots on Customer Loyalty: A Systematic Literature Review
Liss Jenneboer, Carolina Herrando, Efthymios Constantinides · Journal of theoretical and applied electronic commerce research · 2022 · 234 citations · Full text
Business, Management Information Systems, Marketing +17
Does privacy assurance on social commerce sites matter to millennials?
Yichuan Wang, Carolina Herrando · International Journal of Information Management · 2018 · 189 citations
Computing, Information Systems, Information Technology +14
Tell me your age and I tell you what you trust: the moderating effect of generations
Carolina Herrando, Julio Jiménez Martínez, María José Martín‐De Hoyos · Internet Research · 2019 · 99 citations · Full text
Business, Information Systems, Management Information Systems +14
Influencer endorsement posts and their effects on advertising attitudes and purchase intentions
Carolina Herrando, María José Martín‐De Hoyos · International Journal of Consumer Studies · 2022 · 93 citations · Full text
Business, Communication, Marketing +14
Social Media Marketing as a Branding Strategy in Extraordinary Times: Lessons from the COVID-19 Pandemic
Sanne Ichelle Dubbelink, Carolina Herrando, Efthymios Constantinides · Sustainability · 2021 · 83 citations · Full text
Business, Marketing, Marketing Management +17
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