Concepedia

Jeanne Heitmeyer

JH

9

Publications

602

Citations

9

H-Index

1990

Active since

Affiliations

Florida State University(Current)

Jeanne Heitmeyer is an author at Florida State University specializing in fashion, management, and marketing.

Top concepts

FashionMarketingManagementConsumer ResearchCultureBrand StrategyConsumer BehaviorConsumer Decision MakingBusinessConsumer Culture

Publications per year

1990–2012

9

Publications

9

Looking at Gen Y shopping preferences and intentions: exploring the role of experience and apparel involvement

Pauline Sullivan, Jeanne Heitmeyer · International Journal of Consumer Studies · 2008 · 190 citations

Customer Experience, Digital Marketing, Consumer Study +19

Social Values and Fashion Leadership

Ronald E. Goldsmith, Jeanne Heitmeyer, Jon B. Freiden · Clothing and Textiles Research Journal · 1991 · 126 citations

Customer Satisfaction, Consumer Study, Fashion Leaders +18

Pre‐purchase and post‐purchase satisfaction and fashion involvement of female tennis wear consumers

Myung‐Hee Chae, Catherine Black, Jeanne Heitmeyer · International Journal of Consumer Studies · 2005 · 74 citations

Customer Satisfaction, Consumer Research, Brand Strategy +19

Consumer attitude toward US versus domestic apparel in Taiwan

Wang Yun, Jeanne Heitmeyer · International Journal of Consumer Studies · 2005 · 65 citations

Consumer Research, Brand Strategy, Buying Behavior +22

Ethnicity and consumer choice

Ramya Rajagopalan, Jeanne Heitmeyer · Journal of Fashion Marketing and Management · 2005 · 51 citations

Ethnicity, Consumer Study, Consumer Research +25

Rows per page

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