Minh-Trí Hà

Greenwash and green brand equity: The mediating role of green brand image, green satisfaction and green trust and the moderating role of information and knowledge

Minh-Trí Hà, Vo Thi Kim Ngan, Phương Ngọc Nguyễn · Business Ethics the Environment & Responsibility · 2022 · 97 citations

Business, Marketing, Marketing Management +12

The interplay between internal communication, employee engagement, job satisfaction, and employee loyalty in higher education institutions in Vietnam

Cao Minh Anh Nguyen, Minh-Trí Hà · Humanities and Social Sciences Communications · 2023 · 63 citations · Full text

Social Sciences, Communication, Organizational Behavior +9

Greenwash and green brand equity: The mediating role of green brand image, green satisfaction, and green trust, and the moderating role of green concern

Minh-Trí Hà · PLoS ONE · 2022 · 51 citations · Full text

Business, Marketing, Marketing Management +16

The role of user adaptation and trust in understanding continuance intention towards mobile shopping: An extended expectation-confirmation model

Giang Do Nguyen, Minh-Trí Hà · Cogent Business & Management · 2021 · 50 citations · Full text

Business, Information Systems, Marketing +16

Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives

Minh-Trí Hà · SAGE Open · 2021 · 34 citations · Full text

Business, Marketing, Marketing Management +14