Concepedia

Vo Thi Kim Ngan

VT

Statistics

Publications

1

Citations

97

H-Index

1

Active since

2022

Affiliations

Vietnam National University Ho Chi Minh City(Current)

Vo Thi Kim Ngan is an author at Vietnam National University Ho Chi Minh City specializing in green branding, brand management, and marketing management.

ORCID

Publications per year

2022–2022

1

Publications

1

Greenwash and green brand equity: The mediating role of green brand image, green satisfaction and green trust and the moderating role of information and knowledge

Minh-Trí Hà, Vo Thi Kim Ngan, Phương Ngọc Nguyễn · Business Ethics the Environment & Responsibility · 2022 · 97 citations

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