Concepedia

Herbert F. MacKenzie

HF

Statistics

Publications

3

Citations

67

H-Index

3

Active since

1992

Affiliations

Memorial University of Newfoundland(Current)

Herbert F. MacKenzie is an author at Memorial University of Newfoundland specializing in relationship marketing, relationship quality, and customer relationship management.

Publications per year

1992–1996

3

Publications

3

Manage your offering or manage your relationship?

Herbert F. MacKenzie, Kenneth G. Hardy · Journal of Business and Industrial Marketing · 1996 · 42 citations

, , +10

Partnering Attractiveness In Buyer-seller Relationships

Herbert F. MacKenzie · Scholarship@Western (Western University) · 1992 · 13 citations · Full text

, , +5

Interdependence in Relationship Marketing

David L. Blenkhorn, Herbert F. MacKenzie · Asia-Australia Marketing Journal · 1996 · 12 citations

, , +12

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