Concepedia
Statistics
Publications
10
Citations
698
H-Index
Active since
2009
Affiliations
Yonsei University(Current)
Daegu Catholic University
Chang‐Hoan Cho is an author at Yonsei University specializing in management, advertising, and marketing.
Top concepts
MarketingManagementAdvertisingConsumer ResearchInteractive MarketingCommunicationArtsBrand AwarenessDigital MarketingMarketing Communication
Publications per year
2009–2023
Digital advertising: present and future prospects
Hee Jun Lee, Chang‐Hoan Cho · International Journal of Advertising · 2019 · 221 citations
Artificial Intelligence, Marketing Analytics, Digital Marketing +20
The Matching Effect of Brand and Sporting Event Personality: Sponsorship Implications
Hyung‐Seok Lee, Chang‐Hoan Cho · Journal of Sport Management · 2009 · 147 citations
Sporting Event, Brand Strategy, Sports Sponsorship +22
Uses and gratifications of smart speakers: modelling the effectiveness of smart speaker advertising
Hee Jun Lee, Chang‐Hoan Cho · International Journal of Advertising · 2020 · 101 citations
Customer Satisfaction, Entertainment Marketing, Digital Marketing +25
An empirical investigation on the antecedents of consumers’ cognitions of and attitudes towards digital signage advertising
Hee Jun Lee, Chang‐Hoan Cho · International Journal of Advertising · 2017 · 64 citations
Digital Signage, Digital Marketing, Consumer Research +21
An application of brand personality to advergames: The effect of company attributes on advergame personality
Hee Jun Lee, Chang‐Hoan Cho · Computers in Human Behavior · 2016 · 38 citations
Marketing, Personality Psychology, Advertising +10
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