Concepedia
2
Publications
259
Citations
H-Index
2012
Active since
Affiliations
Southern Cross University(Current)
James C. P. Cowley is an author at Southern Cross University specializing in management, interactive marketing, and media marketing.
Top concepts
ManagementLawArtsCultureBusinessMarketingJournalismAdvertisingSocial MediaCommunication
Publications per year
2012–2013
The Relevance of Stakeholder Theory and Social Capital Theory in the Context of CSR in SMEs: An Australian Perspective
Suman Sen, James C. P. Cowley · Journal of Business Ethics · 2012 · 242 citations
Stakeholder Management, Stakeholder Theory, Management +13
The Dimensions of Religion as Underpinning Constructs for Mass Media Social Marketing Campaigns: An Emerging Concept
Patrick van Esch, Linda Jean van Esch, James C. P. Cowley · International Journal of Marketing Studies · 2013 · 17 citations · Full text
Entertainment Marketing, Cultural Consumption, Potential Relationship +23
Rows per page
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