Concepedia
Statistics
Publications
7
Citations
242
H-Index
Active since
2019
Affiliations
University of Notre Dame(Current)
Korea Advanced Institute of Science and Technology
Yoonseock Son is an author at University of Notre Dame specializing in marketing, business, and customer loyalty.
Publications per year
2019–2024
Impact of customers' digital banking adoption on hidden defection: A combined analytical–empirical approach
Yoonseock Son, Hyeokkoo Eric Kwon, Giri Kumar Tayi et al. · Journal of Operations Management · 2019 · 66 citations
Business, Information Technology, Banking +16
When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition
Yoonseock Son, Wonseok Oh, Sang Pil Han et al. · Information Systems Research · 2020 · 51 citations
Business, Marketing, Marketing Management +17
The Value of Centralized IT in Building Resilience During Crises: Evidence from U.S. Higher Education’s Transition to Emergency Remote Teaching
Jiyong Park, Yoonseock Son, Corey M. Angst · MIS Quarterly · 2023 · 43 citations
Management, Higher Education, Information Technology +17
Causal inference under selection on observables in operations management research: Matching methods and synthetic controls
Övünç Yılmaz, Yoonseock Son, Guangzhi Shang et al. · Journal of Operations Management · 2024 · 32 citations
Public Health, Operations Management, Causal Inference +16
Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment
Seung Yoon Lee, Yoonseock Son, Wonseok Oh · Journal of Management Information Systems · 2021 · 27 citations
Management, Marketing, Marketing Management +17
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