Concepedia

Jameson K. M. Watts

JK

4

Publications

103

Citations

4

H-Index

2016

Active since

Affiliations

Willamette University(Current)

University of Arizona

Atkins (United States)

Jameson K. M. Watts is an author at Willamette University specializing in management, marketing, and consumer research.

ORCID

Top concepts

Publications per year

2016–2020

4

Publications

4

When Online Visibility Deters Social Interaction: The Case of Digital Gifts

Yotam Shmargad, Jameson K. M. Watts · Journal of Interactive Marketing · 2016 · 45 citations

Redefining the market: A treatise on exchange and shared understanding

Robert F. Lusch, Jameson K. M. Watts · Marketing Theory · 2018 · 24 citations

, , +20

Uncovering the Sources of Machine-Learning Mistakes in Advertising: Contextual Bias in the Evaluation of Semantic Relatedness

Jameson K. M. Watts, Anastasia Adriano · Journal of Advertising · 2020 · 24 citations

, , +27

The downside of prominence in a network of marketing alliances

Jameson K. M. Watts, Kenneth W. Koput · Journal of Business Research · 2019 · 10 citations

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