Statistics
Publications
8
Citations
541
H-Index
8
Active since
2014
Affiliations
Hayat Ayar is an author at Gebze Technical University specializing in marketing, business, and marketing management.
Publications per year
2014–2021
8
8
Halit Keski̇n, Hayat Ayar, Ekrem Tatoğlu et al. · International Marketing Review · 2021 · 77 citations · Full text
TALES OF CITIES: CITY BRANDING THROUGH STORYTELLING
Halit KESKIN, Ali E. Akgün, Cemal Zehir et al. · Journal of Global Strategic Management · 2016 · 43 citations · Full text
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