13
Publications
742
Citations
12
H-Index
1932
Active since
Affiliations
University of California, Berkeley(Current)
Ε. T. Grether is an author at University of California, Berkeley specializing in business, marketing, and economics.
Top concepts
BusinessEconomicsMarketingIndustrial OrganizationLawManagementBusiness HistoryBusiness StrategyConsumer ResearchStrategic Management
Publications per year
1932–1983
13
13
The Public Use of Private Interest
Ε. T. Grether, Charles L. Schultze · Journal of Marketing · 1978 · 385 citations
Ε. T. Grether · Journal of Marketing · 1976 · 77 citations
Historical Geography, Consumer Research, Historical Sociology +19
Competition as a Dynamic Process
Ε. T. Grether · California Management Review · 1962 · 47 citations
Development of Marketing Theory
Ε. T. Grether, George J. Schwartz · Journal of Marketing Research · 1964 · 39 citations
Rows per page
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