George Katona is an author at University of Michigan specializing in economics, business, and consumer behavior.
Top concepts
EconomicsBusinessMarketingManagementConsumer ResearchConsumer BehaviorBehavioral EconomicsBehavioral Decision MakingConsumer Decision MakingConsumer Choice
Publications per year
1934–1980
42
42
Reavis Cox, George Katona · Journal of Marketing Research · 1976 · 731 citations
George Katona, Stanley L. Payne · Econometrica · 1951 · 463 citations
Psychological Analysis of Economic Behavior
Alvin E. Coons, George Katona · Econometrica · 1952 · 286 citations · Full text
Economics, Behavioral Sciences, Behavioral Decision Making +5
Psychology and Consumer Economics
George Katona · Journal of Consumer Research · 1974 · 180 citations
Consumer Economics, Behavioral Decision Making, Consumer Study +18
Rows per page
1–5 of 42