Gijs Overgoor - Concepedia

Author

Gijs Overgoor

Also Known As

Gijs Overgoor

Publications

302

Citations

H-Index

Concepts

All Affiliations

Gijs Overgoor is an author at University of Amsterdam specializing in interactive marketing, management, and marketing.

#	Concept	H-Index	Publications	Citations
1	Management	3	3	247
2	Engineering	2	2	191
3	Communication	2	2	234
4	Arts	1	1	56
5	Business	1	1	178

Gijs Overgoor

Publications

290

Citations

H-Index

Page 1

	Year	Citations
Letting the Computers Take Over: Using AI to Solve Marketing Problems Gijs Overgoor, Manuel Chica, William Rand, California Management Review Marketing AnalyticsArtificial IntelligenceEngineeringDigital MarketingBusiness Intelligence	2019	178
Simplicity is not key: Understanding firm-generated social media images and consumer liking Gijs Overgoor, William Rand, Willemijn van Dolen, International Journal of Research in Marketing MarketingSocial MediaPersonal BrandingDigital MarketingMedia Marketing	2021	56
Detecting fake-review buyers using network structure: Direct evidence from Amazon Sherry He, Brett Hollenbeck, Gijs Overgoor, Proceedings of the National Academy of Sciences	2022	30
A Spatio-Temporal Category Representation for Brand Popularity Prediction Gijs Overgoor, Masoud Mazloom, Marcel Worring, EngineeringSocial Medium MonitoringDigital MarketingConsumer ResearchPopularity Prediction Method	2017	13
Detecting Fake Review Buyers Using Network Structure: Direct Evidence from Amazon Sherry He, Brett Hollenbeck, Gijs Overgoor, SSRN Electronic Journal	2022	13

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