Concepedia

Gijs Overgoor

GO

5

Publications

290

Citations

5

H-Index

2017

Active since

Affiliations

University of Amsterdam(Current)

Anderson University - South Carolina

Rochester Institute of Technology

North Carolina State University

University of Southern California

Gijs Overgoor is an author at University of Amsterdam specializing in interactive marketing, management, and marketing.

Top concepts

MarketingManagementAdvertisingConsumer ResearchDigital MarketingInteractive MarketingData MiningEngineeringData ScienceSocial Media

Publications per year

2017–2022

5

Publications

5

Letting the Computers Take Over: Using AI to Solve Marketing Problems

Gijs Overgoor, Manuel Chica, William Rand et al. · California Management Review · 2019 · 178 citations · Full text

Marketing Analytics, Artificial Intelligence, Engineering +19

Simplicity is not key: Understanding firm-generated social media images and consumer liking

Gijs Overgoor, William Rand, Willemijn van Dolen et al. · International Journal of Research in Marketing · 2021 · 56 citations

Marketing, Social Media, Personal Branding +12

Detecting fake-review buyers using network structure: Direct evidence from Amazon

Sherry He, Brett Hollenbeck, Gijs Overgoor et al. · Proceedings of the National Academy of Sciences · 2022 · 30 citations · Full text

A Spatio-Temporal Category Representation for Brand Popularity Prediction

Gijs Overgoor, Masoud Mazloom, Marcel Worring et al. · 2017 · 13 citations

Engineering, Social Medium Monitoring, Digital Marketing +22

Detecting Fake Review Buyers Using Network Structure: Direct Evidence from Amazon

Sherry He, Brett Hollenbeck, Gijs Overgoor et al. · SSRN Electronic Journal · 2022 · 13 citations · Full text

Rows per page

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