Tomás Sparano Martins

The role of the marketing strategy process in the innovativeness-performance relationship of SMEs

Lucas Lira Finoti, Simone Regina Didonet, Ana Maria Machado Toaldo et al. · Marketing Intelligence & Planning · 2017 · 37 citations

Business, Marketing, Marketing Management +6

THE MEDIATING EFFECT OF PROACTIVE MARKET ORIENTATION CAPABILITY IN ENTREPRENEURIAL ORIENTATION AND SERVICE INNOVATION

Karen Raphaele Cantaleano, Graziela Perretto Rodrigues, Tomás Sparano Martins · RAM. Revista de Administração Mackenzie · 2018 · 24 citations · Full text

Business, Entrepreneurship, Marketing +13

The role of absorptive capacity in the use of digital marketing analytics for effective marketing decisions

Marina Proença, Tomás Sparano Martins · Journal of Marketing Analytics · 2023 · 15 citations · Full text

Business, Marketing, Marketing Management +15

How does the structure of social networks affect the performance of its actors? – A case study of recyclable materials collectors in the Brazilian context

June Alisson Westarb Cruz, Carlos Olavo Quandt, Heitor Takashi Kato et al. · Resources Conservation and Recycling · 2013 · 14 citations

Social Sciences, Sociology, Social Environment +14

An Analytical Framework for Miles and Snow Typology and Dynamic Capabilities

Tomás Sparano Martins, Heitor Takashi Kato, Roberta da Rocha Rosa Martins et al. · Revista Ibero-Americana de Estratégia · 2014 · 14 citations · Full text

Management, Strategic Management, Strategy +14