Pieter Vijn

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Active since

1989

Affiliations

Pieter Vijn is an author at Erasmus University Rotterdam specializing in marketing, relationship marketing in sales, and performance measurement systems.

Publications per year

1989–2010

Publications

Are Brand-Equity Measures Associated with Business-Unit Financial Performance? Empirical Evidence from the Netherlands

F.H.M. Verbeeten, Pieter Vijn · Journal of Accounting Auditing & Finance · 2010 · 38 citations

Business, Finance, Marketing +10

Direct marketing for establishing the relationships between buyers and sellers

E. Peelen, C.F.W. Ekelmans, Pieter Vijn · Journal of Direct Marketing · 1989 · 18 citations

Management, Marketing, Marketing Management +10

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