Concepedia

Zahid Y. Khairullah

ZY

Statistics

Publications

9

Citations

167

H-Index

9

Active since

1982

Affiliations

St. Bonaventure University(Current)

Zahid Y. Khairullah is an author at St. Bonaventure University specializing in cultural representation in advertising, business, and advertising.

Publications per year

1982–2013

9

Publications

9

Dominant Cultural Values

Durriya H. Z. Khairullah, Zahid Y. Khairullah · Journal of Global Marketing · 2003 · 29 citations

Business, Marketing, Marketing Management +12

RELATIONSHIPS BETWEEN ACCULTURATION, ATTITUDE TOWARD THE ADVERTISEMENT, AND PURCHASE INTENTION OF ASIAN‐INDIAN IMMIGRANTS

Durriya Z. Khairullah, Zahid Y. Khairullah · International Journal of Commerce and Management · 1999 · 29 citations

Business, Marketing, Social Psychology +16

Cultural Values and Decision-Making in China

Durriya H. Z. Khairullah, Saint Bonaventure, Zahid Y. Khairullah · 2013 · 29 citations

Management, International Management, Organizational Behavior +17

Cross‐cultural analysis of gender roles: Indian and US advertisements

Durriya H. Z. Khairullah, Zahid Y. Khairullah · Asia Pacific Journal of Marketing and Logistics · 2009 · 19 citations

Business, Communication, Marketing +10

Behavioural acculturation and demographic characteristics of Asian‐Indian immigrants in the United States of America

Durriya Z. Khairullah, Zahid Y. Khairullah · International Journal of Sociology and Social Policy · 1999 · 18 citations

Social Sciences, Demography, Sociology +16

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