Concepedia

Durriya Z. Khairullah

DZ

Statistics

Publications

5

Citations

96

H-Index

5

Active since

1996

Affiliations

St. Bonaventure University(Current)

Durriya Z. Khairullah is an author at St. Bonaventure University specializing in advertising, business, and marketing.

Publications per year

1996–2013

5

Publications

5

RELATIONSHIPS BETWEEN ACCULTURATION, ATTITUDE TOWARD THE ADVERTISEMENT, AND PURCHASE INTENTION OF ASIAN‐INDIAN IMMIGRANTS

Durriya Z. Khairullah, Zahid Y. Khairullah · International Journal of Commerce and Management · 1999 · 29 citations

Business, Marketing, Social Psychology +16

ACCULTURATION AND IMMIGRANT CONSUMERS' PERCEPTIONS OF ADVERTISEMENTS: A STUDY INVOLVING ASIAN‐INDIANS

Durriya Z. Khairullah, Frances Gaither Tucker, Clint B. Tankersley · International Journal of Commerce and Management · 1996 · 25 citations

Business, Communication, Marketing +17

Behavioural acculturation and demographic characteristics of Asian‐Indian immigrants in the United States of America

Durriya Z. Khairullah, Zahid Y. Khairullah · International Journal of Sociology and Social Policy · 1999 · 18 citations

Social Sciences, Demography, Sociology +16

Acculturation And Its Relation To Asian-Indian Immigrants Perceptions Of Advertisements

Durriya Z. Khairullah · Journal of Applied Business Research (JABR) · 2011 · 14 citations · Full text

Business, Communication, Marketing +16

Cultural Values in Indian Television Advertising

Durriya Z. Khairullah, Zahid Y. Khairullah · Journal of Promotion Management · 2013 · 10 citations

Business, Marketing, Marketing Management +17

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