Concepedia

Durriya H. Z. Khairullah

DH

Statistics

Publications

4

Citations

87

H-Index

4

Active since

2003

Affiliations

St. Bonaventure University(Current)

Durriya H. Z. Khairullah is an author at St. Bonaventure University specializing in business, culture, and cultural representation in advertising.

Publications per year

2003–2013

4

Publications

4

Dominant Cultural Values

Durriya H. Z. Khairullah, Zahid Y. Khairullah · Journal of Global Marketing · 2003 · 29 citations

, , +12

Cultural Values and Decision-Making in China

Durriya H. Z. Khairullah, Saint Bonaventure, Zahid Y. Khairullah · 2013 · 29 citations

, , +17

Cross‐cultural analysis of gender roles: Indian and US advertisements

Durriya H. Z. Khairullah, Zahid Y. Khairullah · Asia Pacific Journal of Marketing and Logistics · 2009 · 19 citations

, , +10

A study of the extent of Westernisation in Indian magazine advertisements

Durriya H. Z. Khairullah, Zahid Y. Khairullah · Asia Pacific Journal of Marketing and Logistics · 2005 · 10 citations

, , +17

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