Iwona Otola

Reactive Power Optimization and Price Management in Microgrid Enabled with Blockchain

D. Danalakshmi, R. Gopi, A. Hariharasudan et al. · Energies · 2020 · 39 citations · Full text

Distributed Energy System, Engineering, Energy Efficiency +17

Social Media Marketing in Creative Industries: How to Use Social Media Marketing to Promote Computer Games?

Bartosz Wawrowski, Iwona Otola · Information · 2020 · 35 citations · Full text

Digital Marketing, Social Marketing, Brand Strategy +19

New directions of development of resource-based view in creating a competitive advantage

Iwona Otola, Zuzanna Ostraszewska, Agnieszka Tylec · 2013 · 12 citations

International Management, Resource-based View, New Directions +15

MANAGEMENT STRATEGY AND BUSINESS MODELS IN THE ERA OF DIGITAL TRANSFORMATION

Jaqueline Geisa Cunha Gomes, Marcelo Tsuguio Okano, Eliane Antônio Simões et al. · South American Development Society Journal · 2019 · 11 citations · Full text

Digital Business, Enterprise Business Transformation, Business Segmentation +15

CREATION OF INDICATORS FOR CLASSIFICATION OF BUSINESS MODELS AND BUSINESS STRATEGIES IN PRODUCTION SYSTEMS

Jaqueline Geisa Cunha Gomes, Marcelo Tsuguio Okano, Iwona Otola · Polish Journal of Management Studies · 2020 · 11 citations · Full text

Business Intelligence, Industrial Engineering, E-business Model +12